Given New Zealand has so far been regarded as successful in fighting the pandemic, Dr Christoph HAFNER of CityU’s Department of English investigates whether (and how) the NZ government’s communication practices have played a role throughout the process.
Date 28 April 2022 (Thursday) Time 8pm – 10pm (HKT) Format Zoom Meeting Registration Click here for registration. The panel talk invites three distinguished scholars in health communication to discuss the recent advancements in the field. The three panelists will present their recent research projects and discuss health communication theory developments with a few hot topics (e.g., vaccine hesitancy). Speakers – Conversion narratives and COVID-19 vaccination attitudes by Professor Fuyuan SHEN, Donald P Bellisario Professor of Advertising and Head of the Department of Advertising and Public Relations, Pennsylvania State University – When Facts do not Persuade and Misinformation Persists: The Processing of Health Misinformation by Professor Lijiang SHEN, Professor of Communication Arts and Sciences, Pennsylvania State University – New Directions for Health Communication Research by Professor Hyunyi CHO, Professor, School of Communication, Ohio State University Moderator: Dr Crystal Jiang, Associate Professor, Department of Media and Communication, City University of Hong Kong Please click here to learn more about the biographies of speakers. Enquiries +852 3442-5843 / OH.email@example.com
As the use of traditional Chinese medicine (TCM) in integrated treatment is gaining increasing recognition and popularity amongst the general public, there is a need to investigate the role of effective clinical communication in TCM context, particularly for communicating with patients who seek both TCM and Western Medical care. Dr Jack PUN, Assistant Professor from the Department of English at CityU, and his team designed a communication intervention based on the Calgary-Cambridge guides for teaching effective doctor-patient communication skills and modified it for TCM context, in collaboration with TCM professors/researchers from School of TCM at HKBU and CUHK.