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city1
Amanda Lam
Carrie LUI
Karson Shek
Kit-man LEUNG
Luka LUK
13 May 2021
Published by
Carrie LUI
at
13 May 2021
Categories
Insights
網購成趨勢 網上評論影響消費抉擇 (Chinese Version Only)
城大媒體與傳播系助理教授黃冠雄博士的研究發現，網上評論提及的重點、屬正評或負評，以及內容具體程度，均會影響評論的可信度，左右潛在消費者的決策。
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網購成趨勢 網上評論影響消費抉擇 (Chinese Version Only)