influenza
21 September 2020
Despite its effectiveness in prevention, the influenza vaccination coverage in Hong Kong has remained lower than the 30% threshold proportion required for building up basic herd immunity. This project tries to introduce narrative persuasion as an effective tool for promoting influenza vaccine uptakes in Hong Kong.21 September 2020
This study examined the effects of the counter-rumor on changes in belief about the anti-vaccination claim, anxiety associated with the rumor, intentions to vaccinate a child and share the rumor.7 October 2020
本文通過對2010年-2013年的香港流感公益廣告進行內容分析，來研究評估其宣傳效果。研究發現大部分的流感廣告從健康傳播的角度存在策略性的不足。
