21 September 2020

Overcoming Barriers to Influenza Vaccination in Hong Kong: Designing Culture-Centric Narratives for Health Promotion

Despite its effectiveness in prevention, the influenza vaccination coverage in Hong Kong has remained lower than the 30% threshold proportion required for building up basic herd immunity. This project tries to introduce narrative persuasion as an effective tool for promoting influenza vaccine uptakes in Hong Kong.
21 September 2020

Countering Anti-Vaccination Rumors on Twitter

This study examined the effects of the counter-rumor on changes in belief about the anti-vaccination claim, anxiety associated with the rumor, intentions to vaccinate a child and share the rumor.
7 October 2020

公益廣告的健康傳播策略評估 : 以香港流感廣告爲例