![](https://research.class.cityu.edu.hk/wp-content/uploads/2018/05/cdc-_zFRhU7jqzc-unsplash-224x146.jpg)
Despite its effectiveness in prevention, the influenza vaccination coverage in Hong Kong has remained lower than the 30% threshold proportion required for building up basic herd immunity. This project tries to introduce narrative persuasion as an effective tool for promoting influenza vaccine uptakes in Hong Kong.