![](https://research.class.cityu.edu.hk/wp-content/uploads/2023/12/CLASS-Research-AI-Persuasion-219x146.jpg)
As AI takes on a growing diversity of tasks, people are curious about the communication effectiveness of AI versus humans. Professor HUANG Guanxiong, Associate Professor of CityU’s Department of Media and Communication, conducted a research on the relative effects of AI versus humans on persuasion and help uncover the circumstances under which these effects are stronger, weaker, or null.