Media and Communication
23 September 2022
Professor Christine HUANG Yi-hui, Chair Professor of CityU’s Department of Media and Communication, conducted a survey along with her research team in August 2022, asking 1,042 local citizens aged above 20, about their opinions on the existing “3+4” quarantine policy.16 December 2022
When people encounter dissonant speech on social media, functions such as hiding comments, unfriending and unfollowing friends may reinforce the behaviour of selective avoidance in order to re-establish more homophilous environments online. Dr Marko SKORIC of CityU’s Department of Media and Communication conducted a comparative study with his team on the selective avoidance behaviour of social media users in France, the United Kingdom, and the United States.4 May 2023
城大媒體與傳播系王遠教授發現內地企業利用社交媒體與員工溝通，改善員工關係及企業口碑，呼籲香港企業更善用社交媒體改善公司營運效果，有助公司化解公關危機。26 January 2024
As AI takes on a growing diversity of tasks, people are curious about the communication effectiveness of AI versus humans. Professor HUANG Guanxiong, Associate Professor of CityU’s Department of Media and Communication, conducted a research on the relative effects of AI versus humans on persuasion and help uncover the circumstances under which these effects are stronger, weaker, or null.18 February 2024
Professor Christine Huang Yi-hui of CityU’s Department of Media and Communication led a survey to investigate Hong Kong citizens’ views on the perceived risks of Japan's nuclear wastewater discharge and their attitude towards travelling to Japan and purchasing Japanese products.18 February 2024
Professor Christine Huang Yi-hui of CityU's Department of Media and Communication shared her findings from the survey about Hong Kong citizens’ views on Japan's nuclear wastewater discharge.