Media and Communication

23 September 2022
CLASS Survey Reveals Citizens’ Preference to End Hotel Quarantine
Published by Karson Shek at 23 September 2022
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CLASS Survey Reveals Citizens’ Preference to End Hotel Quarantine

Professor Christine HUANG Yi-hui, Chair Professor of CityU’s Department of Media and Communication, conducted a survey along with her research team in August 2022, asking 1,042 local citizens aged above 20, about their opinions on the existing “3+4” quarantine policy.
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16 December 2022
Political Unfriending: A Comparative Study of Selective Avoidance on Social Media in Western Democracies
Published by Karson Shek at 16 December 2022
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Political Unfriending: A Comparative Study of Selective Avoidance on Social Media in Western Democracies

When people encounter dissonant speech on social media, functions such as hiding comments, unfriending and unfollowing friends may reinforce the behaviour of selective avoidance in order to re-establish more homophilous environments online. Dr Marko SKORIC of CityU’s Department of Media and Communication conducted a comparative study with his team on the selective avoidance behaviour of social media users in France, the United Kingdom, and the United States.
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4 May 2023
Published by Karson Shek at 4 May 2023
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社交媒體融入內地企業 研究指有助改善員工與公司的關係 (Chinese Version Only)

城大媒體與傳播系王遠教授發現內地企業利用社交媒體與員工溝通，改善員工關係及企業口碑，呼籲香港企業更善用社交媒體改善公司營運效果，有助公司化解公關危機。
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26 January 2024
Published by Karson Shek at 26 January 2024
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The Era of AI: How Persuasive is Artificial Intelligence as Compared to Humans?

As AI takes on a growing diversity of tasks, people are curious about the communication effectiveness of AI versus humans. Professor HUANG Guanxiong, Associate Professor of CityU’s Department of Media and Communication, conducted a research on the relative effects of AI versus humans on persuasion and help uncover the circumstances under which these effects are stronger, weaker, or null.
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18 February 2024
Published by Karson Shek at 18 February 2024
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Impact of Japan’s Nuclear Wastewater Discharge on Hong Kong Citizens’ Travel to Japan

Professor Christine Huang Yi-hui of CityU’s Department of Media and Communication led a survey to investigate Hong Kong citizens’ views on the perceived risks of Japan's nuclear wastewater discharge and their attitude towards travelling to Japan and purchasing Japanese products.
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18 February 2024
Published by Karson Shek at 18 February 2024
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One-fourth of Hongkongers deterred from visiting Japan amid nuclear water concerns: survey

Professor Christine Huang Yi-hui of CityU's Department of Media and Communication shared her findings from the survey about Hong Kong citizens’ views on Japan's nuclear wastewater discharge.
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