Impact

26 January 2024

The Era of AI: How Persuasive is Artificial Intelligence as Compared to Humans?

As AI takes on a growing diversity of tasks, people are curious about the communication effectiveness of AI versus humans. Professor HUANG Guanxiong, Associate Professor of CityU’s Department of Media and Communication, conducted a research on the relative effects of AI versus humans on persuasion and help uncover the circumstances under which these effects are stronger, weaker, or null.
18 February 2024

Impact of Japan’s Nuclear Wastewater Discharge on Hong Kong Citizens’ Travel to Japan

Professor Christine Huang Yi-hui of CityU’s Department of Media and Communication led a survey to investigate Hong Kong citizens’ views on the perceived risks of Japan's nuclear wastewater discharge and their attitude towards travelling to Japan and purchasing Japanese products.