Integrative Social and Behavioural Sciences

4 July 2025

Dummy Integrative Social and Behavioural Sciences Cluster

As AI takes on a growing diversity of tasks, people are curious about the communication effectiveness of AI versus humans. Professor HUANG Guanxiong, Associate Professor of CityU’s Department of Media and Communication, conducted a research on the relative effects of AI versus humans on persuasion and help uncover the circumstances under which these effects are stronger, weaker, or null.