influenza

Despite its effectiveness in prevention, the influenza vaccination coverage in Hong Kong has remained lower than the 30% threshold proportion required for building up basic herd immunity. This project tries to introduce narrative persuasion as an effective tool for promoting influenza vaccine uptakes in Hong Kong.

本文通過對2010年-2013年的香港流感公益廣告進行內容分析，來研究評估其宣傳效果。研究發現大部分的流感廣告從健康傳播的角度存在策略性的不足。