Objective
We aim to tackle societal issues through neuro- and behavioral science by becoming leading experts in connecting brain, behavior, and society. Our goal is to serve as a hub for knowledge, training, and support for CLASS staff and students, with a core focus on fostering collaborative research.
Membership List
| Convenors: | Research Interest: |
|---|---|
| Professor Bert GEORGE (PIA) | Public management; strategic planning; strategic management; red tape and administrative burden; behavioural public policy and administration |
| Co-Convenor: | Research Interest: |
|---|---|
| Professor Guanxiong HUANG (COM) | Persuasion & media psychology; digital advertising & integrated marketing communications; health & risk communication; message design; eHealth & mHealth; eye-tracking & psychophysiological measures; meta-analysis |
| Members: | |
|---|---|
| Professor Astrid HARTH (CAH) | Professor Ashley LEWIS (LT) |
| Professor Shanshan ZHEN (SS) | Professor Simon HARRISON (EN) |
| Professor Niels SCHILLER (LT) | Â |
Research Initiatives
Grant Successful Cases
General Research Fund (GRF)
Project title: Burdening Our Brain? Neurological Effects of Administrative Burden
Principal investigator: Professor Bert GEORGE (PIA)
Co-Investigator: Professor Shanshan ZHEN (SS)
Events & Activities
No event found!
Past Events & Activities
13 October
10:00 am - 12:00 pm
Brain, Behavior and Society Seminar: “From Distributed Language to Cognitive Event Analysis: A Methodological Introduction”
No event found!
Contact
Professor Bert GEORGE
Convenor (Brain, Behavior and Society), College of Liberal Arts and Social Sciences, CityUHK
Associate Dean (Engagement and Knowledge Transfer), Professor from the Department of Public and International Affairs
Tel: (852) 3442-4596
Email: brgeorge@cityu.edu.hk